Business the Rupert Murdoch Way

Murdoch is a 20th century phenomenon: the ultimate deal-maker. How does he do it? Business the Rupert Murdoch Way not only reveals the secrets of Murdoch's remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From thriving on risk to hard selling, and from loving the detail to betting big on the future, you have in your hands the secret of phenomenal success. This is one of a series that shows how the "big shots" of the business world have attained their positions in which they control huge empires and command vast personal fortunes. The book reveals the secrets, deals, schemes and dreams of these, the world's fiercest business competitors.